Out Of Tech

4 of the most famous Google subsidiaries in the world

Google has successfully changed the way people get information.

Surely everyone knows Google. Yes, Google is a giant company engaged in the technology sector.

Google is famous for its search engine or search engine which has been used by almost all people in the world.

Even so, Google does not want to be complacent. Google also continues to develop various innovations and proven in 2008, Google released the Android operating system.

Working under the auspices of Google, Android is currently the most widely used smartphone operating system in the world.

Besides Android, at least there's more 4 Google subsidiaries the most famous in the world. The following are the four companies.

4 Most Famous Google Subsidiaries in the World

1. Google Maps

Photo source: Google

Google's most famous subsidiary is Google Maps.

Yes, Google Maps is a web mapping service developed by Google.

This service provides satellite imagery, street maps, 360 panoramas, traffic conditions and also route planning to travel by foot, car, bicycle, or public transport.

You can search any location in the world with Google Maps.

Google Maps earn money from the site real estate and other business sites. When Google Maps is embedded in those sites for users to find them, that's where Google Maps makes money.

Companies pay to be included in Google Maps searches.

However, Google did not mention how much Google Maps contributed to Google's revenue. It is estimated, this company could pocket 1.5 billion US dollars in 2017.

2. AdSense

Photo source: Dart News & Updates

Next there is Google AdSense. Yes, Google AdSense is a simple and free way to earn money from the internet.

Google AdSense provides a way for website owners to earn money from their online content. The text ads and display ads that appear on your site are matched based on the content and visitors.

These ads are created and paid for by advertisers who want to promote their products. Different ads will have different prices, so the amount you earn will not be the same.

The ads selected by AdSense are usually already selected, structured, and managed by Google.

Until now the service has become the standard for online advertising. AdSense has also contributed to nearly a quarter of Google's revenue in recent years.

3. DoubleClick

Photo source: Google

This one Google subsidiary is one of the pioneer of online advertising platform.

DoubleClick is the Ad server or channel that serves ads. DoubleClick acts as an intermediary to maximize the ads that appear on the site.

In terms of ad implementation, Doubleclick is slightly different from adsense. However, the impressions will be the same as adsense ads.

Ads created from Doubleclick serve AdSense ads directly on your web pages.

In addition, DoubleClick also has data on how long visitors stay on a site and which pages they visit the longest.

DoubleClick can also be used to build traffic a website, selling products, and selling services.

Even Google itself also uses DoubleClick to promote their services. If you have 90 million ad impressions Every month, Double Click service you can enjoy for free.

DoubleClick pocketed revenue of US$30.6 billion in 2017. For your information, Google acquired DoubleClick in April 2017.

4. YouTube

photo source: neowin.net

Many don't know that YouTube is a subsidiary of Google. A year after being founded, Google finally decided to buy YouTube for 1.65 billion US dollars and after that, YouTube officially operates under the auspices of Google.

Yes, this video-based platform is growing very rapidly. Most of YouTube's revenue comes from video ads and sponsored content.

In 2017, YouTube earned $9 billion in revenue from advertising. In the same year, YouTube also launched YouTube TV which is a paid service.

according to Omnicore, there are a total of 1.9 billion active YouTube users each month and 300 thousand YouTube TV paid subscribers.

The average viewing session for YouTube users is 40 minutes and 5 billion videos are watched every day.

That's 4 of the most famous Google subsidiaries in the world. As of the end of December 2018, Google's parent, Alphabet.inc, was recorded to have a valuation figure of 739 billion US dollars or around Rp. 10.5 trillion.

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